Media Skills: Answer questions effectively
Stay on message, connect with your audience and answer difficult questions in a media interview, Q&A panel, AGM, or one on one conversation.
In our fast-paced world, successful leaders must be highly effective communicators under pressure.
As a leader, you might be called on to answer difficult questions, respond to a decision that affects the community or provide details on a situation that could cause reputational damage to your organisation.
Clear and concise communication is key to your ability to inform, influence and persuade others – while managing risks to reputation.
With real-world scenarios and high definition news cameras, journalist and communications expert, Pippa Gardner, runs a highly interactive half-day course for any individual or team that needs to strengthen their media and communication skills.
★ ★ ★ ★ ★
“Pippa's exceptional experience and practical, direct advice have made a pivotal impact on the speaking and communications ability of our team. By helping our team understand not just the ‘what’ of public speaking and media relations but the 'how' and 'why' behind it, Pippa's training enabled our team to build their confidence and conviction with key messages in all contexts.”
— Melia Rayner⎜Communications Manager, Blackbird VC
Answer questions effectively and get buy-in from your audience with a proven framework.
In this workshop you’ll learn how:
-
a) Understand what makes a story and the ‘peg’ a journalist is after
b) How the news cycle works and different interview mediums.
-
a) A proven framework to answer any question effectively
b) Build a bank of proof points
c) Identify and understand your audience and what they care about
-
a) 5 most commonly asked difficult questions
b) Strategies to stay in control and calm under pressure
-
a) Using the framework learnt we’ll interview you on camera and playback recordings for live coaching
b) Digital copies of interviews provided
Media Skills workshops can be delivered in-person, or virtually, based on your preference.
★ ★ ★ ★ ★
“Pippa is a talented storyteller skilled at engaging and influencing people across all levels of any organisation. I found her media and presentation workshops challenging, practical and insightful. You walk away with real tools and techniques you can apply to all facets of communicating"
— Janelle Hopkins ⎜ Group CFO, Australia Post
BONUS MEDIA GUIDE